Contributor biographical information for Marketing in the cyber age : the why, the what, and the how / Kurt Rohner.


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Kurt Rohner studied at the ETH in Zurich and INSEAD Management School in France. He has a broad range of sales, marketing and management experience from over 15 years in European offices of US-based high-tech companies. In recent years he has been a consultant with major corporations in different industries throughout Europe.


Library of Congress subject headings for this publication:
Telemarketing.
Database marketing.
Internet marketing.