Publisher description for Sales management : concepts and cases / Douglas J. Dalrymple, William L. Cron.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.


Library of Congress subject headings for this publication:
Sales management.
Sales Management -- Case studies.