Contributor biographical information for Branding.com : online branding for marketing success / Deborah Kania.
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Deborah Kania is a recognized Internet expert with more than 10 years of experience in high tech marketing—including on-line advertising, web site marketing and e-commerce. She currently serves as the Director of Marketing for Lens Express, the leading direct retailer of contact lenses, eyeglasses, sunglasses, and other vision care products and services. She is the coauthor of The Internet World Guide to One-to-One Web Marketing (John Wiley & Sons, 1998) and The Web Catalog Cookbook (John Wiley & Sons, 1997). Additionally, Deborah has written about Internet marketing for ClickZ.com, Iconoclast and Business Marketing. She resides in Fort Lauderdale, FL.
Library of Congress subject headings for this publication:
Brand name products -- Marketing.