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The bestselling small business start-up book of all time, completely revised and updated
The bestselling Start Your Own Business, from the editors of Entrepreneur magazine, is widely regarded as the quintessential business start-up book. Now in its fourth edition with more than 200,000 copies sold, it has helped hundreds of thousands of Americans start their own businesses.
The fourth edition contains even more start-up advice and, for the first time, takes you beyond opening your doors to cover the first three years of ownership. It features new chapters on building a brand, successful negotiating, technology security and privacy, understanding trademarks and copyrights, time management, and how to take a salary. Sections on technology—including how to stay connected, using technology to boost productivity, online marketing, and search engine optimization— have been expanded and updated.
Hundreds of up-to-date business resources that list contact information, including business associations, publications, small business development centers and small business administration offices, equipment manufacturers, and small-business-friendly banks, provide extra value.