Publisher description for Public relations : the profession and the practice / Dan Lattimore ... [et al.].

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

Library of Congress subject headings for this publication:
Public relations.
Public relations -- United States.