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CONTENTS
FOREWORD by Dr. Stephen R. Covey
THE ONE THING THAT CHANGES EVERYTHING
How trust affects the trajectory and outcome of our lives -- both personally and professionally -- and what we can do to change it.
Nothing Is as Fast as the Speed of Trust
You Can Do Something About This!
THE FIRST WAVE -- SELF TRUST
THE PRINCIPLE OF CREDIBILITY
Beyond "ethics": Why personal credibility is the foundation of all trust and how to create it.
The 4 Cores of Credibility
Core 1 -- Integrity
Are You Congruent?
Core 2 -- Intent
What's Your Agenda?
Core 3 -- Capabilities
Are You Relevant?
Core 4 -- Results
What's Your Track Record?
THE SECOND WAVE -- RELATIONSHIP TRUST
THE PRINCIPLE OF BEHAVIOR
How to behave yourself out of problems you've behaved yourself into.
The 13 Behaviors
Behavior #1: Talk Straight
Behavior #2: Demonstrate Respect
Behavior #3: Create Transparency
Behavior #4: Right Wrongs
Behavior #5: Show Loyalty
Behavior #6: Deliver Results
Behavior #7: Get Better
Behavior #8: Confront Reality
Behavior #9: Clarify Expectations
Behavior #10: Practice Accountability
Behavior #11: Listen First
Behavior #12: Keep Commitments
Behavior #13: Extend Trust
Creating an Action Plan
THE THIRD, FOURTH, AND FIFTH WAVES -- STAKEHOLDER TRUST
How to increase speed, lower cost, and maximize the influence of your organization.
The Third Wave -- Organizational Trust
The Principle of Alignment
The Fourth Wave -- Market Trust
The Principle of Reputation
The Fifth Wave -- Societal Trust
The Principle of Contribution
INSPIRING TRUST
How to extend "Smart Trust," restore trust, and take the exponential leap of faith that makes all the difference . . . and why not extending trust is the greatest risk of all.
Extending "Smart Trust"
Restoring Trust When It Has Been Lost
A Propensity to Trust
NOTES AND REFERENCES
INDEX