Table of contents for Introduction to business : how companies create value for people / Gareth R. Jones.


Bibliographic record and links to related information available from the Library of Congress catalog


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Brief Contents Part 1 The Environment of Business Chapter 1 What Is Business? Chapter 2 The Evolution of Business Chapter 3 Entrepreneurs, Managers, and Employees Chapter 4 Multinationals and the Global Environment of Business Chapter 5 Business Ethics and the Legal Environment of Business Part 2 The Human Side of Business Chapter 6 Leadership, Influence, and Communication in Business Chapter 7 Motivating and Managing People and Groups in Business Organizations Chapter 8 The Structure and Culture of a Business Organization Part 3 A Functional Approach to Business Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services Chapter 13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit Chapter 15 Finance: Balancing Risk and Return


Library of Congress subject headings for this publication:
Industrial management.
Business.
Industries -- Social aspects.