Table of contents for Introduction to business : how companies create value for people / Gareth R. Jones.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Part 1 The Environment of Business
Chapter 1 What Is Business?
Chapter 2 The Evolution of Business
Chapter 3 Entrepreneurs, Managers, and Employees
Chapter 4 Multinationals and the Global Environment of Business
Chapter 5 Business Ethics and the Legal Environment of Business
Part 2 The Human Side of Business
Chapter 6 Leadership, Influence, and Communication in Business
Chapter 7 Motivating and Managing People and Groups in Business Organizations
Chapter 8 The Structure and Culture of a Business Organization
Part 3 A Functional Approach to Business
Chapter 9 Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Chapter 10 Marketing and Product Development: Creating and Positioning Goods and Services
Chapter 11 Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
Chapter 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services
Chapter 13 Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities
Chapter 14 Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
Chapter 15 Finance: Balancing Risk and Return
Library of Congress subject headings for this publication:
Industries -- Social aspects.