Table of contents for Entrepreneurial small business / Jerome A. Katz, Richard P. Green.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Part 1 Entrepreneurs, Ideas and Plans: The Basis of Small Business
Chapter 1 Small Business: Its Opportunities and Rewards
Chapter 2 Small Business Ethics: A Key to Long-Term Success
Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility
Appendix: A Sample Feasibility Study: Pet Élan
Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7 Small Business Strategies: Imitation with a Twist
Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly
Appendix: Example Cover Letter and Re;sume;
Part 2 Marketing in the Small Business
Chapter 9 Small Business Marketing: Product and Pricing Strategies
Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11 Small Business Distribution and Location
Chapter 12 Marketing Plans: Saying How You’ll Get Sales
Appendix: A Marketing Plan: PizzMo
Part 3 Cash, Accounting, and Finance in the Small Business
Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
Chapter 14 Cash: Lifeblood of the Business
Appendix: Completing a Bank Reconciliation
Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16 Small Business Protection: Risk Management and Insurance
Chapter 17 Assets: Inventory and Operations Management
Appendix: Economic Order Quantity
Appendix: Time Value of Money and Discounted Cash Flow Analysis
Part 4 Management and Organization in the Small Business
Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19 Human Resource Management: Small Business Considerations
Chapter 20 Achieving Success in the Small Business
A Consulting to Small Business – SBI and Beyond
C Marketing Plan for “Asian Eden,” A Boba/Snack bar in Folsom, California
D Short Business Plan, Emergency Bridal LLC
E Full Business Plan, Blue Water Boatworks, Inc.
1 Brothers Going Separate Ways or Not?
2 G & R Garden Center: Lawn Care Services Division
3 Real Estate Millionaires of Memphis
4 Big Business in a Small Rural City
5 The Ambitious College Kid Who Just Can’t Wait
6 The Grande General Store, Est. 1948 – It’s Time to Sell
7 The Computer Guru: A One-Man Show or an Empire?
8 The Old Timer’s Woodstove Shop
9 The House of Wine – Grand Opening
10 Saunders and Company, Inc., An International Entrepreneurial Enterprise
11 S & Z East Coast Importers
12 The Wallingford Bowling Center
13 Parker Mountain Products, Inc.
14 Nate Mower & Son, Residential Plumber(s)
15 The Landlords: Investments in Commercial Real Estate
16 Richard Harris and Harris Homes
17 The House of Wine (revisited)
18 Eli Associates: Professional Writers, Speakers, Consultants
19 Wayne Manor Comix
20 The Daughter of the Immigrant
Library of Congress subject headings for this publication:
Small business -- Management -- Textbooks.
New business enterprises -- Management -- Textbooks.
Entrepreneurship -- Textbooks.