Table of contents for Entrepreneurial small business / Jerome A. Katz, Richard P. Green.

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Part 1 Entrepreneurs, Ideas and Plans: The Basis of Small Business Chapter 1 Small Business: Its Opportunities and Rewards Chapter 2 Small Business Ethics: A Key to Long-Term Success Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility Appendix: A Sample Feasibility Study: Pet Élan Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship Chapter 7 Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly Appendix: Example Cover Letter and Re;sume; Part 2 Marketing in the Small Business Chapter 9 Small Business Marketing: Product and Pricing Strategies Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market Chapter 11 Small Business Distribution and Location Chapter 12 Marketing Plans: Saying How You’ll Get Sales Appendix: A Marketing Plan: PizzMo Part 3 Cash, Accounting, and Finance in the Small Business Chapter 13 Small Business Accounting: Projecting and Evaluating Performance Chapter 14 Cash: Lifeblood of the Business Appendix: Completing a Bank Reconciliation Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts Chapter 16 Small Business Protection: Risk Management and Insurance Chapter 17 Assets: Inventory and Operations Management Appendix: Economic Order Quantity Appendix: Time Value of Money and Discounted Cash Flow Analysis Part 4 Management and Organization in the Small Business Chapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19 Human Resource Management: Small Business Considerations Chapter 20 Achieving Success in the Small Business Appendixes A Consulting to Small Business – SBI and Beyond B SIFE C Marketing Plan for “Asian Eden,” A Boba/Snack bar in Folsom, California D Short Business Plan, Emergency Bridal LLC E Full Business Plan, Blue Water Boatworks, Inc. Cases 1 Brothers Going Separate Ways or Not? 2 G & R Garden Center: Lawn Care Services Division 3 Real Estate Millionaires of Memphis 4 Big Business in a Small Rural City 5 The Ambitious College Kid Who Just Can’t Wait 6 The Grande General Store, Est. 1948 – It’s Time to Sell 7 The Computer Guru: A One-Man Show or an Empire? 8 The Old Timer’s Woodstove Shop 9 The House of Wine – Grand Opening 10 Saunders and Company, Inc., An International Entrepreneurial Enterprise 11 S & Z East Coast Importers 12 The Wallingford Bowling Center 13 Parker Mountain Products, Inc. 14 Nate Mower & Son, Residential Plumber(s) 15 The Landlords: Investments in Commercial Real Estate 16 Richard Harris and Harris Homes 17 The House of Wine (revisited) 18 Eli Associates: Professional Writers, Speakers, Consultants 19 Wayne Manor Comix 20 The Daughter of the Immigrant

Library of Congress subject headings for this publication:
Small business -- Management -- Textbooks.
New business enterprises -- Management -- Textbooks.
Entrepreneurship -- Textbooks.