Publisher description for Entrepreneurial small business / Jerome A. Katz, Richard P. Green.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Entrepreneurial Small Business has one clear advantage: it’s the book about the types of businesses your students might actually start, not about becoming the next Michael Dell. Entrepreneurial Small Business accomplishes this goal by focusing on the practical applications and "how to" skills that have immediate relevance for students. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Each chapter includes Skill Modules, chapter-opening scenarios highlighting real small businesses, weblinks for enhancing student research, and extensive end-of-chapter material aimed at helping students put principles into practice. In addition, several unique chapters include "Paths to Part-Time Entrepreneurship" and "Cash: Lifeblood of the Business," which provide students with a clear vision of small business as it really is today.
Library of Congress subject headings for this publication:
Small business -- Management -- Textbooks.
New business enterprises -- Management -- Textbooks.
Entrepreneurship -- Textbooks.