Table of contents for The international business environment : global and local marketplaces in a changing world / Janet Morrison.
Bibliographic record and links to related information available from the Library of Congress catalog
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Introduction * PART 1: THE BUSINESS IN ITS ENVIRONMENT * The Internal Business Environment * Functional Dimensions Which Shape the Organization and Its Strategy * National Economic Systems * Major Economic Systems * Case Study: A Bright Future for Coca-Cola? * PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT * The Global Economy and Globalization Processes * The Cultural Environment: Diversity and Globalization * Society and Business * The Changing Political Environment: National, Regional and International Forces * The International Legal Environment of Business: Moving Towards Harmonization * Case Study: Fiat: Italian Champion Struggles to Compete Globally * PART 3: GLOBAL FORCES * World Trade and the International Competitive Environment * Technology and Innovation * International Financial Markets * Case Study: GE Seeks Growth in a Globalized Environment * PART 4: ISSUES AND CHALLENGES * Environmental Challenges: Global and Local Perspectives * Global Challenges and the Responsible Business * Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company * Glossary * References * Index
Library of Congress subject headings for this publication:
International economic relations.
International business enterprises.
Globalization -- Economic aspects.