Publisher description for The great formula for creating maximum profit with minimal effort / Mark Joyner.

Bibliographic record and links to related information available from the Library of Congress catalog

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The follow-up to Internet marketing guru Mark Joyner's The Irresistible Offer
In this follow-up to The Irresistible Offer, sales authority Mark Joyner presents the big picture of effective selling-of which the irresistible offer was merely the first part. Now, in The Great Formula, Joyner presents the rest of his proven selling process. After a salesperson uses the irresistible offer to make the sale, they can follow it up with this second installment of Joyner's proven sales formula. Simply put, this book shows salespeople how to follow the irresistible offer with a second serving of sales success. Basic and effective, Joyner shows how his system has worked for successful company after successful company and shows readers how to apply the great formula to their own business, no matter its size. Salespeople will discover a proven system for continued sales success in just three easy steps:
Create the irresistible offer
Present the offer to the right audience
Give them a second helping
But there's more! Not only will readers learn how to master the three steps of the great formula, they'll also discover other tricks that make it even more effective. They'll learn how to use word of mouth to turn satisfied customers into free advertising, how to find the people who want what they sell, and how to create even more profit by selling more products on the back end. The Great Formula expands on Joyner's proven system and gives salespeople even more ways to make the sale-and the big money.
Mark Joyner (Miami, FL) is one of today's leading authorities on Internet marketing. He was the CEO of Aesop Marketing Corporation and has personally sold millions and millions of dollars in software over the Internet. He is also the author of The Irresistible Offer (0-471-73894-8) from Wiley.

Library of Congress subject headings for this publication:
Success in business.