Publisher description for I want it now : helping children find their way in a materialistic world / Donna Bee-Gates.

Bibliographic record and links to related information available from the Library of Congress catalog

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In today's world of mega-stores and shop-til-you-drop mentality, people are spending more money than ever in an attempt to find fulfillment in their lives--and children are no exception. In fact, children and teens spend billions of dollars a year on clothes, entertainment, and fast food. In I Want It Now, Dr. Donna Bee-Gates helps parents to understand how this culture of instant gratification influences their own and their children's spending habits. Bee-Gates discusses how using material goods as rewards or as emotional compensation affects young people's social and psychological development and the ways in which parents can counter materialism by fostering a strong self-concept, concern for others, and a sense of life's purpose in their children.

Library of Congress subject headings for this publication:
Child psychology -- United States.
Child consumers -- United States.
Acquisitiveness -- United States.
Consumption (Economics) -- United States -- Psychological aspects.
Parenting -- United States.
Social values -- United States.