Publisher description for Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell, Jackie Huba.

Bibliographic record and links to related information available from the Library of Congress catalog

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How your best customers can help you increase customer loyalty, sales and profitability of your brand.
"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. Readers of Creating Customer Evangelists will learn how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.

Library of Congress subject headings for this publication:
Customer relations.
Relationship marketing.