Publisher description for Race, multiculturalism, and the media : from mass to class communication / Clint C. Wilson II, Felix Gutierrez.


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This second edition of Clint C. Wilson and Felix Gutierrez's groundbreaking Minorities and the Media sheds new light on the historical relationship between the four largest racial groups and the mainstream media in the United States. This updated text, Race, Multiculturalism, and the Media illustrates how, in the past decade, much has changed yet much remains the same. Although the term minority is no longer accurate in many cases, numerous inequities still exist. At the same time, the notion of "mass" media has been broken down into media targeted at specific, often racial, classes. Recent developments in the participation, representation, and activism of Latinos, African Americans, Native Americans, and Asian Americans as they have been represented in various media are interwoven throughout the text. The authors thoroughly examine the various forms of the media: film, television, radio, newspaper, and magazine including advertising; then present a new chapter on public relations.
Students, scholars, and professionals in media studies, journalism, ethnic studies, sociology, and social psychology will find Race, Multiculturalism, and the Media an unequalled text.


Library of Congress subject headings for this publication:
Mass media and minorities -- United States.
Multiculturalism -- United States.