Table of contents for Global advertising : rhyme or reason? / Nukhet Vardar.
Bibliographic record and links to related information available from the Library of Congress catalog
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Advertising - A Tricky Term
To Globalise or not to Globalise
The Current State of the Debate
Marching on with a Different Drummer
What the Future Holds
The Urge to Power
HQ’s Role in Advertising; Big Brother: The Agency Head Office (AHO) or Client’s HQ?
International Advertising Agencies - Two-Headed Dragons
Making the Good Better
Account Executives and Global Campaigns
Your Campaign has the Right to be Global, Too!
Library of Congress subject headings for this publication:
Advertising agencies -- Management.