Table of contents for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Counter
Introduction
Traits and Individual Difference Variables
Values
Involvement, Information Processing and Price Perceptions
Reactions to Advertising Stimuli
Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies and the Marketplace
Sales, Sales Management, Organizational Behavior and Interfirm-Intrafirm Issues



Library of Congress subject headings for this publication:
Marketing research.
Consumer behavior -- Research.