Table of contents for Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Managing the Sales Forecasting Process
Sales Forecasting Performance Measurement
Time Series Forecasting Techniques
Regression Analysis
Qualitative Sales Forecasting
Sales Forecasting Systems
Benchmarking Studies
The Surveys
Benchmarking Studies
In-Depth Analysis
Multicaster Book Version
Managing the Sales Forecasting Function



Library of Congress subject headings for this publication:
Sales forecasting -- Management.
Marketing research -- Management.