Table of contents for Mass communication theory : an introduction / Denis McQuail.


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Introduction
The Rise of Media of Mass Communication
PART ONE: THEORIES
Concepts and Models
Theory of Media and Theory of Society
Mass Communication and Culture
PART TWO: STRUCTURES
Normative Theories of Media Performance
Media Structures and Institutions
PART THREE: ORGANIZATIONS
The Media Organization in Its Context
The Production of Media Culture
PART FOUR: CONTENT
Issues, Concepts and Varieties of Discourse
Genres and Methods of Analysis
PART FIVE: AUDIENCES
Theory and Research Traditions
The Social Character of Audience Experience
PART SIX: EFFECTS
Processes of Short-Term Change
Longer-Term and Indirect Change
Endpiece
Lines of Development









THE RISE OF MEDIA IN MASS COMMUNICATION - EXTENDED CONTENTS FOR USE IN SOLUS ONLYINTRODUCTION
The Significance of Mass Media
Media and Society Relationships
Basic Differences of Approach
Different Kinds of Theory
Communication Science and the Study of Mass Communication
Levels of Communication
Different Networks
Alternative traditions of analysis
Structural, Behavioural and Cultural
Mass Communication Defined
The Mass Media Institution
The Rise of the Media
Origins of Media Definitions
Print Media
The Book
The Early Newspaper
The Press as Advesary
Rise of a Newspaper-reading Public
The Political Press
The Prestige Press
Commercialization of the Newspaper Press
Film
Broadcasting
Recorded Music
New Electronic Media
Inter-media Differences
Freedom verus Control
Issues of Use and Reception
Changes in Society
Internationalization
Informatization
Rise of Postmodern Culture
Individuation
Changes in the Media
Conclusion
Implications for the Public Interest in Media
PART ONE: THEORIES
Early Perspectives on Media and Society - CONCEPTS AND MODELS
The Power of Mass Media
Communication and Social Change
The Potential Benefits of Mass Communication
The `Mass' Concept
The Mass Communcation Process
The Mass Audience
Mass Culture and Popular Culture
Definitions and Contrast
Dynamics of Cultural Forms
The Rise of a Dominant Paradigm for Theory and Research
A View of the Good Society
Scientific Origins
Bias of the Paradigm
Concentration on Effects
An Alternative Paradigm
A Different View of Society and Media
Diverse Sources of Challenge
The Status of the Alternative Paradigm
Implications for the Study of Communication
Four Models of Communication
A Transmission Model
A Ritual or Expressive Model
Communication as Display and Attention (A Publicity Model)
Encoding and Decoding of Media Discourse
A Reception Model
Comparisons
New Patterns of Information Traffic
Allocution
Conversation
Consultation
Registration
An Integrated Typology
New Theoretical Perspectives on Media and Society
The Information Age
Postmodernism
Conclusion
Implications for Mass Media Theory
Media, Society and Culture - THEORY OF MEDIA AND SOCIETY
Connections and Conflicts
A Typology of Society Culture Relations
An Inconclusive Outcome
Mass Communication as a Society-Wide Process
The Mediation of Social Relations
The Mediation Concept
Mediation Metaphors
A Frame of Reference for Connecting Media with Society
Types of Media-Soceity Theory
Main Issues for Theory
Power and Inequality
Main Issues for Theory
Social Integration and Identity
A Dual Perspective on Media
Ambivalence About Social Integration
Different Types and Levels of Integrative Media Effects
Mass Communication and Social Change
Mass Society Theory
Marxism and Mass Media
The Classic Position
Neo-Marxist Variants
Functionalist Theory of Media and Society
Conceptual Basics
Specifying the Social Functions of Media
Uses and Disuses of Functionalism
Media and Social Integration
Critical Political-Economic Theory
Theory of Media and Development
Rise and Decline
Communication Technology Determinism
The Toronto School
Technology and Ideology
An Interactive Alternative
The Information Society
New Theory of Media-Society Linkages
Conceptual Underpinnings
Logic of Change
`Videotopia' versus `Dystopia'
Progressive or Conservative Direction?
Bias to Globalization
Conclusion:
Conflict versus Consensus and Media-Centric versus Soceity-Centric Approaches
Setting the Scence - MASS COMMUNICATION AND CULTURE
The Culturalist Approach
Communication and Culture
Towards Defining Culture
Research Issues
The Beginnings
The Frankfurt School and Critical Theory
Hegemony
Later Developments of Critical Cultural Theory
The Birmingham School
Gender and Mass Media
The `Redemption' of the Popular
The (Semiotic) Power of the People
Links to the Postmodern
Unanswered Questions
Commercialization
Communication Technology and Culture
McLuhan's View of Cultural Change
A Model of Technology and Cultural Change
Media Logic and the Culture of Communication
Cultivation and the Mediation of Identity
The Shifting Boundaries of Social Space
Globalization of Culture
Structural Trends Towards Transnationalization
Transnational Media Flow as a Process
Globalizing Effects
Pro and Con
Concepts of Cultural Identity
Cultural Invasion
Resistance and Subversion
Towards a Global Media Culture?
Conclusion
Time, Space and the Media
PART TWO: STRUCTURES
Media-Society Linkages - NORMATIVE THEORIES OF MEDIA PERFORMANCE
The Status of Normative Theory
Varieties of Theory for the Press and Other Media
Social Responsiblity
Origins
The 1947 US Commission on the Freedom of the Press
Media Codes of Conduct
The Public Broadcasting Idea
Four Theories of the Press
Libertarian Theory and Press Freedom
The Libertarian Ideal
Questions About Press Freedom
Freedom of Expression and Freedom of Property
Beyond `Theories of the Press'
Development Media Theory
Democratic-Participant Media Theory
Other Models
Limitations of the Press Theory Approach
Media Change
New Normative Theory Needed for New Times?
The Concept of a `Public Interest' in Media
Issues for Social Theory of the Media
Concentration and Monopoly
News Quality
Security and Social Order
Morals and Decency
Commercialism
Cultural Issues
Response to Issues
Principles of Structure and Performance
An Interpretative Overview
Media Freedom
Freedom Requirements
Benefits of Media Freedom
Media Equality
Media Diversity
Diversity Requirements
Benefits of Media Diversity
Information Quality
The Objectivity Concept
The Benefits of Objectivity
A Framework for Objectivity Research and Theory
Main Information Quality Requirements
Limits of Objectivity
Social Order and Solidarity
Expectations and Norms Relating to Order
Cultural Order
Cultural Quality Norms
The Range of Application of Normative Media Theory
Conclusion
A Changing Normative Environment
Media `Not Just Any Other Business' - MEDIA STRUCTURES AND INSTITUTIONS
Alternative Perspectives
The Main Issues
The Basics of Media Structure and Levels of Analysis
Some Economic Principles of Media Structure
Different Media Markets and Sources of Income
Advertising versus Consumer Revenue - Implications
Media Market Reach and Diversity
Competition for Revenue
Media Cost Structures
Ownership and Control



Library of Congress subject headings for this publication:
Mass media.