Publisher description for Media research techniques / Arthur Asa Berger.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

This readable, well-organized text is a beginner's guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research. Instructors will appreciate the sampling of interesting assignments and practical exercises in content analysis, survey interview, social roles, depth interview, rhetorical analyses and library research together with analyses of their advantages and disadvantages. Examples are taken from newspapers, television, songs and records, comics, advertisements and radio. The book is designed as a supplementary text in communication studies courses. It also provides a concise review for academics, graduates and professionals.

Library of Congress subject headings for this publication:
Mass media -- Research -- Methodology.