Table of contents for Public communication campaigns / edited by Ronald E. Rice, Charles K. Atkin.

Bibliographic record and links to related information available from the Library of Congress catalog

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Public Communication Campaigns - William Paisley
The American Experience
Theory and Design
Theoretical Foundations of Campaigns - William McGuire
Audience as Listener and Learner, Teacher and Confidante - Brenda Dervin
The Sense-Making Approach
A Social Marketing Perspective on Communication Campaigns - Douglas S Solomon
Community Health Campaigns - Rina Alcalay and Shanaz Taplin
From Theory to Action
Formative Evaluation Research in Campaign Design - Charles Atkin and Vicki Freimuth
A Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries - Ronald E Rice and Dennis Foote
Three Models for Summative Evaluation of Prevention Campaigns with A Mass Media Component - Brian R Flay and Thomas D Cook
Experiences From the Field
Campaign Sampler Using Television to Promote Safety Belt Use - E Scott Geller
Singing the (VD) Blues - Bradley Greenberg and Walter Gantz
Freestyle, Revisited - Robert LaRose
The McGruff Crime Prevention Campaign - Garrett J O'Keefe and Kathaleen Reid
Family Planning Communication Campaigns in Developing Countries - Charles Atkin and Hendrika W J Mischke
summary of chapter from 1st edition by - Ronald E Rice
Mass Campaigns in the People's Republic of China During the Mao Era - Liu
summary of chapter from 1st edition by - Ronald E Rice
Smokey Bear - McNamara, Kurth and Hansen
The Great American Values Test - Sandra Ball-Rokeach and Milton Rokeach
Littering - Robert B Cialdini
When Every Litter Bit Hurts
Be Smart. Don't Start - Charles Atkin
The Strategic Extension Campaigns on Rat Control in Bangladesh - Ronny Adhikarya
Communication Campaigns to Prevent Cardiovascular Disease - June A Flora, Nathan Maccoby and John W Farquhar
The Stanford Studies
Political Campaigns - Robert G Meadow
The Potential Role of Persuasion in Adolescent Aids Prevention - Kathleen Reardon
Antismoking Campaigns - Alfred McAlister et al
Progress in the Application of Social Learning Theory
Channel Effectiveness in Development Communication Programs - Robert Hornik
Pro-Social Television for Development in India - Arvind Singhal and Everett M Rogers
Mass Media and Health Promotion - Lawrence Wallack
A Critical Perspective

Library of Congress subject headings for this publication:
Mass media -- Social aspects -- United States.
Government publicity -- United States.