Publisher description for Analyzing decision making : metric conjoint analysis / Jordan J. Louviere.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
Library of Congress subject headings for this publication:
Consumer behavior -- Mathematical models.
Decision making -- Mathematical models.
Conjoint analysis (Marketing)