Publisher description for The bear necessities of business : building a company with heart / Maxine Clark with Amy Joyner.


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In The Bear Necessities of Business, Build-A-Bear Workshop(r) founder, Chairman, and Chief Executive Bear Maxine Clark reveals how she built this amazing global business from the ground up. Drawing upon more than three decades of business experience, she shows readers what it takes to create an incredible company for customers of all ages. The Bear Necessities of Business is divided into seven sections, each built around an essential element necessary to start, run, and market a thriving company. Every section contains a series of short chapters, which further expand on each required element. While primarily drawing on real-life experiences from Build-A-Bear Workshop(r), this engaging book also features lessons and examples from some of the other successful companies Clark has admired and/or been associated with, including Starbucks, Payless ShoeSource, and Southwest Airlines. Readers will discover the true inside story of how Clark created Build-A-Bear Workshop(r) from the ground up-while at the same time learning the key tenets to successfully growing and managing any kind of business. Filled with in-depth insights and practical advice, The Bear Necessities of Business provides a model for how to run a great company, regardless of what industry you're competing in.
Maxine Clark (St. Louis, MO) is the founder and Chief Executive Bear of Build-A-Bear Workshop(r). A veteran of the retail industry, she has been widely recognized for her innovative work and been featured on numerous television shows, including Oprah. Clark spent 25 years with the May Department Stores Companies and later served as president of Payless ShoeSource, which she turned into the number one seller of children's licensed footwear in the world.
Amy Joyner (Greensboro, NC) is an award-winning business reporter who has written on entrepreneurship for many years. She is also the author of The eBay Millionaire (0-471-71216-7) and coauthor of Making Dough (0-471-43209-1).


Library of Congress subject headings for this publication:
New business enterprises.
Entrepreneurship.