Publisher description for Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Michael Port.

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Book Yourself Solid is a complete, step-by-step instructional roadmap for starting and growing a service business. Original, wildly inspiring, personal, and provocative, Book Yourself Solid sheds new light on traditional ways independent business owners approach sales and marketing and explains simple, yet effective techniques that create relentless demand for their services. More than 200 proven marketing strategies promise to attract new clients, earn endless referrals, and build professional relationships that last a lifetime. This priceless advice is cutting-edge, reliable, and easy to follow.
Imaginative and innovative exercises, both written and verbal, take readers through the exact steps needed to create a strong marketing plan, establish a brand identity, and self-promote effectively. Readers get an unprecedented overview of marketing and discover:
Unique systems that will emotionally connect offers to potential clients-eliminating the need to "sell" again
The magical properties of "reputation marketing"
How to remain "top of mind" with current clients without wasting precious time or spending hefty marketing dollars
The seven self-promotion strategies: Networking, Web Marketing, Writing, Speaking, Keep-In-Touch, Referrals, and Direct Outreach
Michael Port (Mechanicsville, PA) is the creator of Think Big Revolution, an online club for service professionals; the bestselling Book Yourself Solid line of training products; and the Product Factory, the top information product creation program on the Internet. He owns a successful consulting business, through which he has provided lectures, training, and coaching services to more than 20,000 business owners.

Library of Congress subject headings for this publication:
Strategic planning.