Publisher description for Sports management and administration / David C. Watt.


Bibliographic record and links to related information available from the Library of Congress catalog


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Written by a leading sports management consultant, the second edition of Sports Management and Administration, presents a comprehensive overview of the management of sport at every level. Fully revised and updated to reflect the rapid evolution of many of the sporting structures in the UK, the book offers an invaluable introduction to the key management processes in sports provision and delivery, from human resources to finance, marketing and strategy.




Library of Congress subject headings for this publication:
Sports -- Great Britain -- Management.
Sports administration -- Great Britain.