Publisher description for Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner.


Bibliographic record and links to related information available from the Library of Congress catalog


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This interdisciplinary text recommends a reorientation of contemporary cognitive research. Through the study of "green" comsumers, the author draws on insights from psychology and anthropology as well as intensive field research.




Library of Congress subject headings for this publication:
Consumer behavior.
Green products.
Motivation research (Marketing)
Motivation (Psychology)