Publisher description for Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them / Don Sexton ; foreword and chapter 1 by Donald Trump.
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Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketing? How can they find the best new ideas and avoid those tactics that don't work or just lead to trouble?
Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions-the same methodologies major corporations pay top-dollar to have him teach their employees.
Donald Sexton (New York, NY) is Professor of Business at Columbia University and principle of The Arrow Group, a marketing consulting and training firm whose clients include GE, Citigroup, and Pfizer, among others. He has taught at Columbia for more than 30 years, and his articles on branding and marketing have appeared in such publications as the New York Times, BusinessWeek, and Shanghai's National Business Daily.
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