Publisher description for New product development : a practical workbook for improving performance / Ian Barclay, Zoe Dann and Philip Holroyd.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.


The successful production and launch of a stream of new or modified products creates and maintains a company's competitive edge. Rapidly-reducing development lead time and product life cycles, coupled with the shift from mass production to mass customization, increases the pressure on product development. This interactive software allows the user to work on New Product Development (NPD) by using the company's data to develop a tailored improvement program. The workbook provides practical and applicable solutions - supported by case studies - that other companies have used to increase profitability.

Library of Congress subject headings for this publication:
New products.
Production management.
New products -- Case studies.