Table of contents for Why we buy : the science of shopping / Paco Underhill.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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CONTENTS

I
INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

1. A Science Is Born
2. What Retailers Don't Know


II
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

3. The Twilight Zone
4. You Need Hands
5. How to Read a Sign
6. Shoppers Move Like People
7. Dynamic


III
MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING

8. Shop Like a Man
9. What Women Want
10. If You Can Read This You're Too Young
11. Kids


IV
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING

12. The Sensual Shopper
13. The Big Three
14. Time, Real and Perceived
15. Cash/Wrap Blues
16. Magic Acts
17. In Cyberspace, No One Can Hear You Shop
18. The Self-Exam
19. Final Thoughts


Acknowledgments
Index


Library of Congress subject headings for this publication:
Marketing research.
Consumer behavior.
Shopping.