Table of contents for The marketing plan / William A. Cohen.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Step 1: Planning the Development of a Marketing Plan.
Step 2: Scanning Your Environment.
Step 3: Establishing Goals and Objectives.
Step 4: Developing Marketing Strategy.
Step 5: Developing Marketing Tactics.
Step 6: Forecasting for Your Marketing Plan.
Step 7: Calculating Important Financial Ratios for Your Marketing Plan.
Step 8: Presenting the Marketing Plan.
Step 9: Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Checklist.
Appendix D: How to Lead a Team.
Appendix E: The Concept and Application of Marketing Strategy.
Index.



Library of Congress subject headings for this publication:
Marketing -- Management.