Table of contents for Sports marketing / Sam Fullerton.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Counter

PART ONE THE FOUNDATION OF SPORTS MARKETING

Chapter 1: Introduction to Sports Marketing

PART TWO MARKETING THROUGH SPORTS

Chapter 2: Marketing Through Sports Chapter 3: Introduction to Sponsorship Chapter 4: Sponsorship Objectives and Components Chapter 5: The Sponsorship Commitment—Resources and Duration Chapter 6: Ambush Marketing Chapter 7: Leveraging Chapter 8: Selling the Sponsorship Chapter 9: Pre-Event Evaluation Chapter 10: Post-Event Evaluation Chapter 11: Sponsorship Foundation and Failure Chapter 12: Endorsements Chapter 13: Venue Naming Rights Chapter 14: Licensing

PART THREE THE MARKETING OF SPORTS

Chapter 15: Segmentation of the Sports Market Chapter 16: Product Decisions in Sports Marketing Chapter 17: Distribution Decisions in Sports Marketing Chapter 18: Pricing Decisions in Sports Marketing Chapter 19: Developing a Promotional Strategy for the Marketing of Sports Products

PART FOUR EMERGING ISSUES IN SPORTS MARKETING

Chapter 20: Relationship Marketing in the Business of Sports Chapter 21: The Role of the Technology in Sports Marketing Chapter 22: Controversial Issues in Sports Marketing

APPENDICES

Appendix A: Important Websites (URLs) for Sports Marketers Appendix B: Examples of University Licensing Criteria


Library of Congress subject headings for this publication:
Sports -- Marketing.