Publisher description for Global strategic management / Kamel Mellahi, Jedrzej George Frynas, Paul Finlay.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Global Strategic Management is a core textbook for almost any International and Global Strategy course, and is suitable as a supplementary text for any Strategic Management or International Business courses. This brand new text is the first to offer a truly global, as opposed to
multinational, perspective on strategy. It covers both traditional strategic management topics and new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in
this field, while providing both mini-cases and full-length cases of successful global companies from the United States, Europe and emerging economies, such as India. As well as providing comprehensive pedagogical features, the text is accompanied by a companion web site, which includes a lecturer
area with model answers to discussion questions and case questions, and Powerpoint slides, and a student area with links to web sites of interest.
Library of Congress subject headings for this publication:
International business enterprises -- Management.
International business enterprises -- Case studies.
International economic relations.