Table of contents for Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Contents: Preface. Introduction. Defining Content Analysis as a Social Science Tool. Designing a Content Analysis. Measurement. Sampling. Reliability. Validity. Data Analysis. Computers.
Library of Congress subject headings for this publication:
Content analysis (Communication)
Mass media -- Research -- Methodology.
Mass media -- Statistical methods.