Publisher description for Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.


Bibliographic record and links to related information available from the Library of Congress catalog


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Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.


Library of Congress subject headings for this publication:
Marketing -- Management.
Marketing -- Management -- Case studies.