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1. Cost, Value, Price: Three Pillars of Profit
2. Hidden Costs
3. Tradeoffs: Pain versus Gain
4. Do You Know Where Your Costs Are?
5. People, Knowledge, and/or Machines
6. From Volume to Variety
7. Racing Down the Learning Curve
8. Markets and Demand: How to Listen to Your Customer
9. Calculated Risks
10. Competing by Cooperating