Table of contents for Building a chain of customers : linking business functions to create the world class company / Richard J. Schonberger.

Bibliographic record and links to related information available from the Library of Congress catalog

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1. The Great Awakening: Earthquakes in the Business Functions

2. Universal Strategy: The Shattering of Strategic Business Thought

3. The "Customer-In" Organization

4. Total Quality: Toward Delighting the Customer

5. Work Force on the Attack

6. The Learning Organization

7. Attack on Nonobvious Wastes

8. Minimal Accounting and Noncost Cost Control

9. Pay, Recognition, Celebration

10. World-Class Product Development

11. Marketing for Total Gain

12. Success Formulas for Volume and Flexibility

13. Elevated Performance Standards

Appendix: Quick (JIT) Response



Library of Congress subject headings for this publication:
Organizational effectiveness.
Industrial management.