Publisher description for Global future : the next challenge for Asian business / Arnoud De Meyer ... [et al.].


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


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Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:
An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.


Library of Congress subject headings for this publication:
International business enterprises -- Asia.
Business enterprises -- Asia.
Globalization -- Economic aspects.
Industrial management -- Asia.