Table of contents for Foundations of marketing / Jonathan Groucutt.
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Preface * Introduction to Marketing * The Marketing Environment * Segmentation Positioning Targeting * Marketing Research * Competitive Intelligence * Strategy in Marketing * The Branding of Products and Services * The Marketing Mix and Relationship Marketing * Products * Promotion * Pricing * Place and Placement * People * Physical Evidence * Processes * Psychology * Performance * Packages and Packing * Index
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