Table of contents for Foundations of marketing / Jonathan Groucutt.


Bibliographic record and links to related information available from the Library of Congress catalog


Information from electronic data provided by the publisher. May be incomplete or contain other coding.


Counter
Preface * Introduction to Marketing * The Marketing Environment * Segmentation Positioning Targeting * Marketing Research * Competitive Intelligence * Strategy in Marketing * The Branding of Products and Services * The Marketing Mix and Relationship Marketing * Products * Promotion * Pricing * Place and Placement * People * Physical Evidence * Processes * Psychology * Performance * Packages and Packing * Index



Library of Congress subject headings for this publication:
Marketing.