Publisher description for Researching business and management / Harvey Maylor and Kate Blackmon.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Maylor and Blackmon present a practical and highly accessible guide to business research methods. The approach is target driven: providing students with the tools to produce an excellent quality research project. The authors discuss each element of research, always explaining how it relates to the bigger picture of the whole project. This is an invaluable guide to defining, designing and doing research for undergraduate and postgraduate students.
Library of Congress subject headings for this publication:
Management -- Research.
Organizational learning -- Research.
Business education -- Research.