Table of contents for The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.


Bibliographic record and links to related information available from the Library of Congress catalog


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Editorial Stance on the Rhetoric and Reality of Marketing: An International Managerial Perspective--P. Kitchen * The Rhetoric and Reality of Marketing in France--P. Hetzel * The Rhetoric and Reality of Marketing in the United Kingdom--M. Evans * The Rhetoric and Reality of Marketing in Cyprus--I. Papasolomou-Doukakis * The Rhetoric and Reality of Marketing in New Zealand--L. Eagle * The Rhetoric and Reality of Marketing in South Korea--D. Yoon & I. Kim * The Rhetoric and Reality of Marketing in Malaysia--R. Mohd-Roslin * The Rhetoric and Reality of Marketing in Bulgaria--V. Blagoev * The Rhetoric and Reality of Marketing in India--A. Sadh & S. Tangirala * Drawing the Strands Together--P. Kitchen



Library of Congress subject headings for this publication:
Marketing -- Management.
Marketing.
Marketing -- Management -- Case studies.
Marketing -- Case studies.