Publisher description for Writing copy for dummies / Jonathan Kranz.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To:
Write compelling headlines and body copy
Turn your research into brilliant ideas
Create motivational materials for worthy causes
Fix projects when they go wrong
Land a job as a copywriter

Library of Congress subject headings for this publication:
Advertising copy.