Table of contents for Strategic marketing / David W. Cravens, Nigel F. Piercy.


Bibliographic record and links to related information available from the Library of Congress catalog


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Part 1: Strategic Marketing Chapter 1 Market-Driven Strategy Chapter 2 Corporate, Business and Marketing Strategy Cases for Part I Nokia Corporation Charles Schwab Corporation McKinsey & Company Part II: Markets, Segments and Customer Value Chapter 3 Markets And Competitive Space Chapter 4 Strategic Market Segmentation Chapter 5 Capabilities For Continuous Learning About Markets Cases for Part II Wi-Fi Incorporated Nike Incorporated Campbell Soup Company Johnson & Johnson Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships CRM Appendix Chapter 8 Planning for New Products Cases for Part III Samsung Electronics McDonald’s Apex Chemical Company Cisco Systems, Incorporated Part IV: Market-Driven Program Development Chapter 9 Strategic Brand Management Chapter 10 Value Chain Strategy Chapter 11 Pricing Strategy And Management Chapter 12 Promotion, Advertising and Sales Promotion Strategies Chapter 13 Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Planet Starbucks Hennes & Mauritz Dell, Incorporated Sun Microsystems, Incorporated Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Marketing Strategy Implementation and Control Cases for Part V Verizon Communications, Incorporated General Motors Corporation Yahoo! Incorporated PSA Peugeot Citroen SA Part VI: Comprehensive Cases Microsoft Corporation Samsung Electronics General Electric Appliances Slendertone Toyota Pfizer, Inc. Animal Health Products (A) Capital Dura-Plast, Incorporated Wal-Mart Blair Water Purifiers Murphy Brewery Ireland Limited Dairyland Seed Company International Business Machines L’Oreal Nederland A. T. Kearney Camar Automotive Hoist Proctor & Gamble Corporation Hewlett-Packard Company Nanophase Technologies Corporation CUTCO International Smith & Nephew – Innovex Sun Microsystems Telus Mobility Tri-Cities Community Bank Cima Mountaineering Incorporated


Library of Congress subject headings for this publication:
Marketing -- Decision making.
Marketing -- Management.
Marketing -- Management -- Case studies.