Publisher description for Nonprofit internet strategies : best practices for marketing, communications, and fundraising success / [edited by] Ted Hart, James M. Greenfield, Michael Johnston.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Library of Congress subject headings for this publication:
Internet marketing -- Computer network resources.
Nonprofit organizations -- Computer network resources.
Fund raising -- Computer network resources.