Publisher description for Global and transnational business : strategy and management / George Stonehouse ... [et al.].
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
In this new edition of a successful textbook_the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Library of Congress subject headings for this publication:
International business enterprises -- Management.
Marketing -- Management.