Table of contents for The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

Bibliographic record and links to related information available from the Library of Congress catalog

Information from electronic data provided by the publisher. May be incomplete or contain other coding.

Chapter 1: Introduction: Why the Expressive Organization?
Part I: Rethinking Identity
Chapter 2: Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations, Mary Jo Hatch and Majken Schultz
Chapter 3: Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations, Jay B. Barney and Alice C. Stewart
Part II: The Symbolic Marketplace
Chapter 4: How Brands are Taking Over the Corporation, Wally Olins
Chapter 5: Markets and Meanings: Re-imagining Organizational Life, Paul du Gay
Part III: Reputation and Strategy
Chapter 6: The Road to Transparency: Reputation Management at Royal Dutch/Shell, Charles J. Fombrun and Violina P. Rindova
Chapter 7: Distorted Images and Reputation Repair, Janet M. Dukerich and Suzanne M. Carter
Part IV: Organizations as Brands
Chapter 8: Building and Managing Corporate Brand Equity, Kevin Lane Keller
Chapter 9: Building the Unique Organization Value Proposition, Simon Knox, Stan Maklan, and Keith Thompson
Part V: The Value of Storytelling
Chapter 10: Corporate Communication Orchestrated by a Sustainable Corporate Story, Cees B. M. van Riel
Chapter 11: Planning and Communicating Using Stories, Gordon G. Shaw
Chapter 12: Managing the Corporate Story, Mogens Holten Larsen
Part VI: Communicating Organizations
Chapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation, Jan Mouritsen
Chapter 14: The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy, Paul A. Argenti and Janis Forman
Chapter 15: Self-Absorption and Self-Seduction in the Corporate Identity Game, Lars Thoger Christensen and George Cheney
Chapter 16: Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction, Barbara Czarniawska

Library of Congress subject headings for this publication:
Corporate image.
Corporations -- Public relations.
Business communication.
Brand name products -- Marketing.