Table of contents for The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
Bibliographic record and links to related information available from the Library of Congress catalog
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Chapter 1: Introduction: Why the Expressive Organization?
Part I: Rethinking Identity
Chapter 2: Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations, Mary Jo Hatch and Majken Schultz
Chapter 3: Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations, Jay B. Barney and Alice C. Stewart
Part II: The Symbolic Marketplace
Chapter 4: How Brands are Taking Over the Corporation, Wally Olins
Chapter 5: Markets and Meanings: Re-imagining Organizational Life, Paul du Gay
Part III: Reputation and Strategy
Chapter 6: The Road to Transparency: Reputation Management at Royal Dutch/Shell, Charles J. Fombrun and Violina P. Rindova
Chapter 7: Distorted Images and Reputation Repair, Janet M. Dukerich and Suzanne M. Carter
Part IV: Organizations as Brands
Chapter 8: Building and Managing Corporate Brand Equity, Kevin Lane Keller
Chapter 9: Building the Unique Organization Value Proposition, Simon Knox, Stan Maklan, and Keith Thompson
Part V: The Value of Storytelling
Chapter 10: Corporate Communication Orchestrated by a Sustainable Corporate Story, Cees B. M. van Riel
Chapter 11: Planning and Communicating Using Stories, Gordon G. Shaw
Chapter 12: Managing the Corporate Story, Mogens Holten Larsen
Part VI: Communicating Organizations
Chapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation, Jan Mouritsen
Chapter 14: The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy, Paul A. Argenti and Janis Forman
Chapter 15: Self-Absorption and Self-Seduction in the Corporate Identity Game, Lars Thoger Christensen and George Cheney
Chapter 16: Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction, Barbara Czarniawska
Library of Congress subject headings for this publication:
Corporations -- Public relations.
Brand name products -- Marketing.