Publisher description for Marketing online for dummies / by Bud Smith and Frank Catalano.
Bibliographic record and links to related information available from the Library of Congress catalog
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This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Library of Congress subject headings for this publication:
World Wide Web.