Table of contents for Getting new clients / Richard A. Connor, Jr., Jeffrey P. Davidson.
Bibliographic record and links to related information available from the Library of Congress catalog
Information from electronic data provided by the publisher. May be incomplete or contain other coding.
Partial table of contents:
DEVELOPING YOUR CLIENT-CENTERED AND NEW CLIENT ACQUISITION PROGRAM.
The Client-Centered Marketing System.
Getting New Clients by Targeting an Industry-Market Niche.
How to Select Your Target Niche.
Developing an Insider's Understanding of the Niche's Market.
Preparing Your Service Promotion and Delivery System.
Developing an Insider's Reputation in the Niche.
GETTING AND PREPARING FOR APPOINTMENTS WITH PROSPECTIVE CLIENTS.
Developing and Managing Your Initial-Contact Program.
Preparing for the Discussion.
CONDUCTING A WINNING NEW-BUSINESS DISCUSSION.
Defining the Existing Need Situation.
Presenting Your Proposed Solution.
Closing the Discussion and Moving to Action.
Reinforcing Your Clients Choice.
Library of Congress subject headings for this publication:
Professions -- Marketing.