Publisher description for New business ventures and the entrepreneur / Howard H. Stevenson, Michael J. Roberts, H. Irving Grousbeck.


Bibliographic record and links to related information available from the Library of Congress catalog


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This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.


Library of Congress subject headings for this publication:
New business enterprises.
New business enterprises -- United States.