Publisher description for The PDMA handbook of new product development / edited by Kenneth B. Kahn.


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Counter In this Second Edition, experts in each area involved in new product development present the best practices for the industry. The very successful First Edition is now the “body of knowledge” for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.

Library of Congress subject headings for this publication: New products United States Management Handbooks, manuals, etc, Product management United States Handbooks, manuals, etc