Publisher description for Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and David S. Young.

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Counter In Attracting Capital, marketing expert and seasoned author Philip Kotler teams up with a renowned marketing consultant and INSEAD professor to offer a concise, hands-on approach to raising capital from investors. Packed with crucial insight on every aspect of the capital raising process, this helpful guide shows entrepreneurs how to raise the money they need to succeed.

Library of Congress subject headings for this publication: Venture capital, Small business Finance, New business enterprises Finance