Publisher description for War paint : Madame Helena Rubinstein and Miss Elizabeth Arden : their lives, their times, their rivalry / Lindy Woodhead.

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Counter Raves for War Paint "The amount of research and meticulous personal data in this book is really quite remarkable and compelling. It provides a wealth of information from which to draw wonderfully three-dimensional characters and humanizes this iconic twosome." -Raquel Welch "I have seldom enjoyed a book so much as War Paint. The research is staggering-I loved all the detail about society and the arts in Paris, New York, and London that so beautifully set our two heroines in context during such a long span of years . . . it was a wonderful read." -Lulu Guinness "A compelling cosmetic portrait of the first half of the twentieth century." -W magazine "So riveting that it reads like the movie that will surely be made. . . . With first-hand research and fast-paced prose, Woodhead has succeeded in turning dusty archives into high drama." -Suzy Menkes, International Herald Tribune "It might seem impossible to wring another drop of H2O (water is still a 90 percent base of most cosmetics), let alone humour and historical interest, out of the absurd but ever-alluring beauty business, but Lindy Woodhead has succeeded." -Nicky Haslam, Literary Review "These were women who were tough in business, who had a single vision-an idea of what they believed in and would do anything to get there." -Bobbi Brown

Library of Congress subject headings for this publication: Rubinstein, Helena, 1870-1965, Arden, Elizabeth, 1878-1966, Businesswomen United States Biography, Cosmetics industry United States History, Beauty culture United States History